Direct Selling vs The Chewy Business
“Coffee.” I dryly state.
“Well that is the worst coffee I EVER had!!!… Do you have something ELSE I can drink to get rid of this taste!” laments the victim. “What was in THAT!?”
“hmmmm… let’s see water… and coffee grains… yep that’s all.” tilting my head curiously at the unsuspecting pupil, “Why?”
“… it was nasty… and… chewy…?” my victim hesitantly discloses.
“Oh! That!… I am out of coffee filters so I just threw some toilet paper in there instead.” I respond matter-of-factly.
“TOLIET PAPER!? What are you thinking!?!”
“I thought proper filtering didn’t matter to you… I have seen some of the people you have been ‘working’ with”…
Direct Selling is about proper filtering. Just like you wouldn’t use toilet paper to filter your coffee (I hope!) you don’t want just ANYONE in your business.
Yet, I see rookie direct sellers completely disregard established filtering processes. Your businiess opportunity, more than likely, has a system in place to assist in properly identifying customers and potential downline…
Understand you are IN BUSINESS… your goal is to build relationships with people you can help… whether through your products, services or through your opportunity itself.
Understand there ARE people willing to PAY for your products and services or willing to PAY to take advantage of a business opportunity!
Rookie Direct Sellers are really good at convincing themselves that they “got one”… when in reality… they are about to waste their time, waste their resources and become discouraged and possibly one of the “I was in that…it doesn’t work” statistics… All because they like their business… chewy.
Direct Selling is work, but you can leverage long-term profits by properly leveraging relationships and make it an enjoyable, enriching experience. Simply by filtering your list of people, recognizing those looking to buy, and those looking for a business opportunitiy from those that aren’t willing to spend money or do anywork. Be honest with them and honest with yourself and avoid having a chewy business.