In the direct selling industry there are a number of areas that you can invest money into to enhance and improve your opportunity or your personal productivity. However, simply because something is ‘good for your business’, does not mean it is always a ‘good time’ for your business.
Novice direct sellers often jump overboard and ‘sign-up’ for ‘everything’ without thinking things through. Now, given they have a solid gameplan in place and properly work in execution; it can pay off. But more times than not, I have seen the novice, over-extend themselves financially. This can ultimately leave a negative experience simply because of poor understanding of what they ‘really’ need, not what is simply being promoted at that time. Remember you are in business to MAKE MONEY! Be smart on how and where you spend it!
Whereas, successful direct sellers; leverage their cashflow intelligently thru proper analysis of revenues and expenses and the corresponding priorities. They learn how to make their money work for them. They learn how to perceive and respond to opportunities from a strategic position as it relates to their long-term business plan rather than simply reacting emotionally for a short-term result.
Understanding cashflow is vital to any business, whether brick n’ mortar, online, or direct selling. Cashflow is a vital pulse to keep your opportunity viable and healthy.
“But I got into direct selling BECAUSE I don’t HAVE any money” is a response I hear when I coach on the importance of proper cashflow management. Cashflow management isn’t about excess money, it is about understanding what you are doing with the money you currently have.
I will continue exploring this important direct selling topic in upcoming blog post. Stay tune!